Most people are actively looking for ways to help local businesses stay afloat, by ordering food from neighborhood restaurants or buying toilet paper from the corner store. Why not give them a chance to support yours?
Word of mouth is one of the most powerful marketing tools you have and it’s FREE! In an Amazon-dominated world, consumers rely heavily on reviews to make purchasing decisions. Given the state of the world, right now is actually an excellent time to ask!
85% of consumers trust online reviews as much as personal recommendations — the single most trustworthy and credible source of “advertising” out there.
Here are three ways to ask for them:
- Email your database of customers
- Post a direct ask on Facebook
- At the bottom of your receipts/invoices add a note: “if you had a positive experience, we’d be grateful for a Google review” or “Enjoy xx% off your next purchase of xxx for leaving a review on Google, Yelp, or Facebook”
I’ll go ahead and do the heavy lifting for you. (You’re welcome.) Here’s an email you can cut and paste:
Hi [NAME],
As we all look for opportunities to support small businesses during this difficult time, we humbly ask that you consider writing a review about your experience with us.
Positive reviews from awesome customers like you help others feel confident about choosing us for their needs. Could you take 60 seconds to share your experiences on Google Reviews [LINK], Yelp [LINK] or Facebook [LINK]?
Thank you in advance for helping us out!
With gratitude,
YOUR SIGNATURE
