7 SEO KPIs to Monitor for Success

seo kpis

You’ve heard of Search Engine Optimization (SEO), and you know it’s an important and ongoing process that keeps traffic flowing to your website. But how can you determine if your SEO efforts are working (and worth the monthly spend)? Well, just like you track metrics pertaining to sales, service, and efficiency, the same can be […]

Been Googling Lately?

google search labs

This article was originally published in our exclusive Sly Fox email newsletter. If you’ve signed up for Google Search Labs, you have likely seen AI-generated results via Google Search Experience (GSE). This AI-powered search tool provides surface-level summaries at the top of search results. Last week, Google introduced two major updates to the GSE platform: Circle to Search […]

What You Need to Know About Cookies

third party cookies

This article was originally published in our exclusive Sly Fox email newsletter. Firefox recently announced a new “Copy Link Without Site Tracking” feature, which allows users to remove tracking data for copied URLs. A similar update was recently released with iOS 17, called Link Tracking Protection (LTP). Both features give users more data privacy, as they prevent browser cookie […]

Top 6 reasons to keep tabs on your competitors

stealthy marketing strategies

Competition is inevitable. But instead of viewing it as a challenge, try seeing your opponents as an asset. Sure, outshining your rivals is key to your success. But tracking your competitors can give you powerful insight into your industry. Think of it like a race. If no one else is running, you probably won’t try […]

10 Marketing Metrics to Monitor for Success

marketing metrics

Successful marketing is both an art and a science. And while many content managers would argue that creativity is king, one of the most essential elements of any campaign is the ability to measure performance. Tracking marketing metrics is the best way to gauge how well a campaign works toward reaching key performance metrics (KPIs,) […]

The power of blogging

blogging website

Boosting SEO, Thought Leadership, and Brand Recognition In today’s fast-paced digital landscape, where ideas and perspectives flow freely, blogging remains a steadfast favorite among businesses. It serves as a powerful platform for companies to showcase their unique personality, core values, and forge meaningful connections with their target audience. With its roots tracing back to 1994, […]

Put Humans First

Colleagues Corporate Meeting Conference Team Concept

Whether welcoming the new year with open arms, or mindlessly dating documents “2022” until mid-June, 2023 has arrived—and it’s here to stay. Well, at least for the next 12 months. While the new year brings personal resolutions, it also prompts business developments. New trends have already begun to emerge across various industries, and marketing is […]

Prevent Google from Dinging Your Website on Mobile

SEO News

Digital platforms are always evolving. Google recently implemented new accessibility requirements for mobile websites. If you don’t make the necessary updates to your website, it could negatively impact your SEO. Here is a quick overview:  Text must be big enough for everyone to read Buttons have to be large enough to be easily clickable There […]

The Four Best Practices to Optimize Your Website

Search Engine Optimization (SEO) is an important component for every website because it is, literally, the way customers find your business. Proper optimization makes your site visible to search engines, improves user experience, and increases site ranking, all of which drive relevant website traffic. If you have a beautiful website with poor SEO, your potential […]

Boost your SEO with Content Marketing

article marketing

While the phrase, “If you build it, they will come”, may work in baseball, it’s most certainly no guarantee in business. Case in point, the millions of beautiful, trustworthy, informative websites you’ve never seen, owned by companies of which you’ve never heard. These days, competitive digital marketing requires major league SEO and a game-winning strategy […]

Click to access the login or register cheese

Sly Fox

Get the inside scoop! We stay up-to-date on the latest digital marketing trends so you don’t have to.

(Don’t worry about spam—we only send two emails per month.)