Raise Customer Retention Rates by Aligning Marketing and Customer Success

Marketing and customer success go together like peanut butter and jelly – cultivating happy, loyal customers with optimal lifetime value. Unfortunately, most companies run these departments separately, often leading to miscommunication and customer frustration. Instead of marketing focusing on identifying potential customers and promoting the brand, while customer success is working on engaging and retaining […]

Customer Retention Equals Sustainable Business

It costs five times more to acquire a new customer than to retain a current customer. Yes, signing up new clients is exhilarating and justifies the money, effort, and time spent crafting sales strategies and engaging marketing campaigns. However, the key to sustainable business is nurturing relationships with the quality customers you have. In this post, […]